I have done previous posts about drip email campaigns and how they can be used in the real estate business but I would like to outline the basics of dealing with buyers on the same system. I use AWeber for my campaigns because they are reliable, easy to use and set up, plus they have some good use and reporting tools. Did I mention they are less than $20/month?

When utilizing a campaign for buyers, it is important to remember what type of buyer they are. Internet leads are typically going to be not less than 3 months out and generally closer to 6 months before they are ready to buy, unless a really nice deal/property comes their way. So how do you keep their interest while in the process of waiting for them to buy without taking time away from your “now” leads?

The answer is simple - set them up on a drip email campaign. With AWeber, you can put an easy opt-in form on your website which will allow buyers to sign up to receive special reports, market information, investment opportunities, or you can even set up a “first time buyer” list with information pertinent to first time home buyers.  Wether you use AWeber or another company for your email campaigns, most allow you to have more than one list and you can have different opt-in forms for each.

The main thing to keep in mind is that when a new lead gets on your email campaign, you want to make sure they stay there until they buy - then you can keep up with them on another email campaign that sends out less frequently - this will help you maintain contact with them for as long as you want, and as long as they stay on your list

I recommend setting up weekly emails. You can set the first email to go out immediately when they sign up, and then create other emails that will automatically go out to them every week after. If you have standard emails that you normally send out to potential buyers, it will not be hard at all to copy and paste these emails into the AWeber panel and just pick how many days later to send it.

By utilizing this one easy tool, you can increase your internet lead conversions by as much as 75% on your long term leads. Maintaining contact is the number 1 reason that you are not closing those Internet leads.

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