In a recent post, we talked about a program called MBL Surfer. In this article, we explained the basics of how it worked but this post will be more of a detailed profile of how we used this one program to take a brand new site and turn it into a lead generating monster in less than a month!

When we originally started this case study, we did so by contacting one person on our mailing list and asking him if he wanted to participate. He had already bought the MBL Surfer application based on our first post about it roughly a month ago. In order to keep his methods and site under the radar, he requested that we not mention his name or the URL to his site in our case study documents but the facts will still speak for themselves.

Step 1: Getting Started

To start off this study, we had our agent register a NEW domain name. This way, we were assured there was no other methods or past data traffic to contend with ad we could get a more likely representation of data truly related to traffic generated by MBL Surfer.

After obtaining a new domain, we helped him put up a new WordPress Blog, with no customization other than adding a different theme and a “contact me” box in the sidebar. We then added MyBlogLog and BlogCatalog widgets. We did not use BumpZee because we found that BumpZee was a little slow at times and created issues with page loading times.

After getting the site up we got him to install the software and ran a list of blogs for his area (Jacksonville, FL) from both MyBlogLog and BlogCatalog. The list was created and ready to use with the software. Between MyBlogLog and BlogCatalog, there were roughly 80 sites local to him and another 100+/- in surrounding areas that were added. The total blog list included roughly 200 blogs which ranged from real estate to fly fishing.

The first night, after all the above was complete, we had him run the software.

Day 2: Minor Disappointment

We logged in to his site stats panel about 2:30 pm (Eastern) and saw that he really had not gotten any hits off his efforts. We of course were mildly disappointed but also realized that it was only one day and the nature of the software is that you get more visitors by using the software regularly. The first days numbers only consisted of about 12 unique visitors of which most left the site as soon as they got there. Out of those, there were two visitors who stayed on the site for more than 5 minutes.

Of course, this was a case study - we were not going to let one day ruin our spirits
He ran the program again that evening, keeping in mind that this list of 200 blogs only takes about 35 minutes to visit.

Day 3: A little better

Day 3 showed a little more promise and we realized that it is not as much about the quantity of blogs the program visits but more about the frequency of those visits. If someone sees that you are regularly visiting their blog, they are more likely to visit yours. We started seeing some of this on Day 3 with a little over 30 uniques for the day with almost half of them staying 2-5 minutes and 4 users who stayed more than 5 minutes.

So as not to bore you with repetitive paragraphs, the remainder of this case study will be shown in “quick” format:

Days with an asterisk (*) beside them are days in which the agent posted to his blog. These days are going to get slightly higher traffic counts because of update services and RSS subscriber readers. Over the course of three weeks, he got 22 leads, of which he was able to convert 2 to listings and 4 qualified buyers. He has closed on 1 of these buyers at the time of this posting.

This case study showed how one blog, and the MBL Surfer software helped one agent produce 6 new clients in only 3 weeks during a slow market time. The agent was quoted as saying “I have no exceptional technical knowledge. I know how to check my email and copy widgets to my blog.”

If this agent had only closed 1 transaction in the course of a year, this program would have paid for itself 10 times over. While the price is expected to go up soon, right now, you can get this extraordinary software for $37 one time and a recurring $5/month for the membership site which includes lists of blogs you can plug into the software immediately.

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