Anyone who is wanting decent traffic to their website or blog is generally commenting on other blogs, and ultimately creating a link back to their blog. So how do you make this work for you? Quite simple actually!

How many of your clients that found you online actually searched for your name? Probably none of them, or very few anyways. Unless you are a top-dog agent in your area and everyone knows your name, the chances for someone doing a search on your name are very slim. When you post a comment on a blog, it asks you for your Name, Email, Website, and comment. Most people will put there actual name in the “Name” field, ultimately creating a link that references their name instead of something useful.

This was outlined in my Realty Blogging Basics Book, which was released late last year, but I thought it to be useful information to share with you now.

When you post a comment to a blog that asks for your website and name, why not put your name as “Your City Real Estate” or “Search Your City MLS”? This will effectively give you some “link juice” on your site for the term you put in as your name because now you will have a link that says “Your City Real Estate” pointing to your site instead of “Your Name” pointing to your site.

Make sure you get specific on your terms though - you don’t want to be trying to compete for terms like “MLS” or “Real Estate” - get specific to get the best “link juice” for your area.

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